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Social gaming is the new buzzword among virtual gamblers. Facebook has become the pioneer of this vogue.
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With the advent of social media sites like Facebook, Twitter, Instagram, Pinterest, etc. staying connected with family and friends, in any part of the world, has become easier and faster.
Information, news, events, photos, or videos of your near and dear ones and their near and dear ones are all just a click away. Join our rapidly growing family now to find out more about us.
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Somewhere around 2011-2012, social gaming came into on its own. Facebook offered a wide range of games that could be played among your social group.
Besides catching up, you could grow vegetables, build a pet home, or learn how to bake a cupcake, all among your own friend circle! The trend caught on and virtual casino owners found a new stage for their free gambling games.
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Facebook offers its users a variety of free games to be played independently and among their social group. On offer are casino games free as well. There are certain benefits to social casinos.
Gambling games are predominantly aimed at the adult audience. Facebook with its age restriction policy provides an ideal wagering games audience.
Also, the reach of Facebook is wide and far. It provides a perfect platform for web-centric gambling halls to advertise about themselves.
Community casinos are not under any obligation to adhere to strict regulations imposed on virtual gambling halls.
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Currently, the betting games available on Facebook are free. There are no monetary rewards attached to them, just gaming points. The points are for virtual goods used for in the game only, that can’t be converted into real money.
The gambling games are not by Facebook, but Facebook is partnering with the online betting games providers to showcase their games.
Revenue Generation
Since the wagering games are free, one might wonder how the cybernetic staking owners and Facebook is earning.
The partners earn through advertising banners displayed during the games and through clicks on advertisements by the players. With over 150 million players globally, the revenue generation from these alone crossed £2 billion!
Data Analysis
Free venturing games played on such a social podium offers data about its players. That information can be used by web-based casino owners to analyze the players’ preferences in terms of:
- Games they play
- Time of the day they favour playing
- How long they spend playing
This helps them comprehend and forecast the players’ behavioural patterns. Which can further help them in improving the player’s gaming experience by improving the features of the game?
Facebook and Growth of Online Betting Games
Currently, the users are getting to play casino games free and enjoy interacting with their loved ones, all at the same place!!
But Facebook wants a share in the ever-growing pie of the betting games sector. It wants to capitalize on the monetary part of the gambling games.
It is in negotiations with simulated gambling game operatives to grant licenses to develop wagering games to be played on Facebook, for countries where virtual gambling is authorized.
UK Justice Department is presently in the process of revising its virtual wagering laws.
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Facebook is also undergoing innovation and development to be able to absorb the changes in the online casino games, with ease.
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